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As a beverage alcohol distributor, we never miss a chance to raise a glass! Thanks to the internet, there’s no shortage of “drinking holidays” – official or not – that give us the perfect excuse to enjoy our favorite wines, spirits, cocktails, and even non-alcoholic options.

Beyond the fun, these celebrations offer great opportunities to spark interest and drive sales at the retail level. To make it easy, we’ve compiled a comprehensive list of beverage-worthy holidays. Remember always to promote beverage alcohol responsibly.

Let’s make every day a reason to toast—cheers!

DRINKING HOLIDAYS

JANUARY

All Month – Dry January, Ginuary

  • 1/1 – Hangover Day, Bloody Mary Day
  • 1/3 – Drinking Straw Day
  • 1/11 – Hot Toddy Day
  • 1/17 – Hot Buttered Rum Day
  • 1/17 – Bootlegger’s Day
  • 1/24 – Beer Can Appreciation Day
  • 1/25 – Irish Coffee Day
  • 1/31 – Brandy Alexander Day

FEBRUARY

  • All Month – Black History Month, National Stout Month
  • 2/4 – International Pisco Sour Day
  • 2/11 – Super Bowl
  • 2/13 – Mardi Gras
  • 2/14 – Valentine’s Day
  • 2/17 – National Cafe Au Lait Day
  • 2/18 – Drink Wine Day
  • 2/21 – World Kombucha Day
  • 2/22 – Margarita Day
  • 2/24 – World Bartender Day
  • 2/25 – Open that Bottle Day
  • 2/27 – National Kahlua Day

MARCH

  • All Month – Women’s Month
  • 3/3 – Irish Whiskey Day, Mulled Wine Day, Moscow Mule Day
  • 3/5 – Absinthe Day
  • 3/8 – International Women’s Day
  • 3/15 – Espresso Martini Day
  • 3/17 – St. Patrick’s Day
  • 3/21 – Vermouth Day
  • 3/22 – World Water Day
  • 3/23-24 – Purim
  • 3/24 – National Cocktail Day
  • 3/27 – International Whisk(e)y Day

APRIL

  • 4/1 – April Fool’s Day
  • 4/6 – New Beer’s Eve
  • 4/7 – Beer Day
  • 4/10 – Alcohol Screening Day
  • 4/9 – National Gin & Tonic Day
  • 4/11 – King Gambrinus Day
  • 4/14 – Saison Day
  • 4/15 – Tax Day (U.S.)
  • 4/17 – Malbec Day
  • 4/19 – Amaretto Day
  • 4/20 – Four-Twenty / 420
  • 4/21 – Tea Day
  • 4/22 – Earth Day
  • 4/30 – Bubble Tea Day

MAY

  • 5/2 Sauvignon Blanc Day
  • 5/3- Kentucky Derby
  • 5/4 Beer Pong Day
  • 5/5 – Cinco de Mayo
  • 5/6 – National Beverage Day
  • 5/7 – Cosmopolitan Day, Homebrew Day
  • 5/11 – Mother’s Day
  • 5/13 – World Cocktail Day
  • 5/16-22 – American Craft Beer Week
  • 5/17 – World Whisk(e)y Day & Pinot Grigio Day
  • 5/20 – Mimosa Day
  • 5/23- Chardonnay Day
  • 5/22 – Paloma Day
  • 5/25 – World Wine Day
  • 5/26 – Memorial Day / International Chardonnay Day
  • 5/30 – National Mint Julep Day

JUNE

  • All Month – Pride Month
  • 6/1 – World Milk Day, Olive Day, Bubbly Day
  • 6/3 – Cider Day
  • 6/4 – Cognac Day
  • 6/6 – Moonshine Day
  • 6/8 – World Gin Day, National Rosé Day
  • 6/9 – Dark & Stormy Day
  • 6/10 – Iced Tea Day, World Gin Day
  • 6/14 – Bourbon Day
  • 6/18 – Fathers Day
  • 6/19 –  Martini Day, Juneteenth
  • 6/20 – National Vanilla Milkshake Day
  • 6/21 – Lambrusco Day, Smoothie Day
  • 6/25- Bourdain Day
  • 6/28 – International Rosé Day

JULY

  • 7/1 – National Wine Cooler Day
  • 7/2 – Anisette Day
  • 7/4 – Independence Day (U.S.)
  • 7/7 – Dive Bar Day
  • 7/10 – Piña Colada Day
  • 7/11 – Mojito Day
  • 7/12 – Michelada Day
  • 7/14 – National Grand Marnier Day, Bastille Day
  • 7/19 – Daiquiri Day
  • 7/24 – Tequila Day
  • 7/25 – Wine and Cheese Day
  • 7/27 – Scotch Day

AUGUST

  • All Month – Coffee Month
  • 8/1 – Albarino Day
  • 8/3 – IPA Beer Day
  • 8/2 – International Beer Day
  • 8/6 – Root Beer Float Day
  • 8/9 – World Baijiu Day
  • 8/13 – Prosecco Day
  • 8/16 – Rum Day
  • 8/18 – Pinot Noir Day
  • 8/20 – National Lemonade Day
  • 8/21 – National Sweet Tea Day
  • 8/25 – Whiskey Sour Day
  • 8/28 – National Red Wine Day
  • 8/30 – International Cabernet Sauvignon Day, Mai Tai Day

SEPTEMBER

  • All Month – Latin Heritage Month (Sept. 15 – Oct. 15), Bourbon Heritage Month
  • 9/2 – Labor Day (U.S.)
  • 9/7 – Tailgating Day
  • 9/7 – National Beer Lover’s Day
  • 9/10 – Canned Cocktail Day
  • 9/15 – Latin Heritage Month Begins, Creme de Menthe Day
  • 9/21 – 10/6 – Oktoberfest
  • 9/20 – Rum Punch Day
  • 9/27 – National Crush a Can Day
  • 9/28 – Drink Beer Day
  • 9/29 – Coffee Day
  • 9/30 – Mulled Cider Day

OCTOBER

  • All Month – Latin Heritage Month (Sept. 15 – Oct. 15), Sober October
  • 10/1 – International Coffee Day, World Sake Day
  • 10/3 – World Smoothie Day
  • 10/4 – Vodka Day
  • 10/5 – International Scottish Gin Day
  • 10/7 – Frappe Day
  • 10/13 – International Pinotage Day
  • 10/16 – Liqueur Day
  • 10/19 – International Gin & Tonic Day
  • 10/20 – Brandied Fruit Day
  • 10/21 – Mezcal Day
  • 10/25 – Global Champagne Day
  • 10/27 – American Beer Day
  • 10/31 – Halloween

NOVEMBER

  • All Month – Native American Heritage Month
  • 11/7 – International Stout Day
  • 11/7 – International Merlot Day
  • 11/8 – Cappuccino Day, Harvey Wallbanger Day, Shot Day
  • 11/12 – Happy Hour Day
  • 11/14 – Tempranillo Day
  • 11/17 – Zinfandel Day
  • 11/18 – Apple Cider Day
  • 11/19 – Macchiato Day
  • 11/21- Beaujolais Nouveau Day
  • 11/23 – Espresso Day
  • 11/27 – Thanksgiving

DECEMBER

  • All Month – Eggnog Month
  • 12/1 – National Bartender Day
  • 12/3 – Peppermint Latte Day
  • 12/4 – Cabernet Franc Day
  • 12/5 – Repeal Day (U.S.)
  • 12/25-01/2 – Hanukkah
  • 12/13 – Hot Cocoa Day
  • 12/14 – Screwdriver Day
  • 12/20 – Sangria Day
  • 12/21 – Coquito Day
  • 12/24 – Eggnog Day
  • 12/25 – Christmas Day
  • 12/31 – New Year’s Eve, Champagne Day