With Instagram’s influence on the rise, and more people tuning into the latest trends and happenings through the app, logically, more brands are looking to build an Instagram presence, and market their products and services via Instagram Stories, posts and videos.
And that can definitely pay off – Instagram says that 80% of its users follow at least one business, while 60% of users regularly discover new products on the platform. Additionally, 75% of users have taken action, like visiting a website, after seeing brand content on Insta.
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